Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.487 million mobile subscriptions (Q3 2016  – including Telenor Montenegro)
  • 1231 employees (Q3 2016  – including Telenor Montenegro)
  • Total revenues of NOK 3.450 million (2014 – including Telenor Montenegro)
  • Monthly Mobile ARPU: NOK 82 (Q3 2016  – including Telenor Montenegro)
  • The headquarters are located in Belgrade
  • CEO: 

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

(NOK in millions) 3rd quarter First three quarters Year
2016 2015 2016 2015 2015
Revenues
Subscription and traffic 663 684 1.891 1.855 2.467
Interconnect revenues 183 217 578 575 790
Other mobile revenues 46 35 88 80 100
Non-mobile revenues 134 125 398 323 458
Total revenues 1.026 1.061 2.954 2.833 3.815
EBITDA before other items 391 404 1.029 1.015 1.329
Operating profit 261 293 643 705 902
EBITDA before other items/Total revenues (%) 38.1 38.1 34.8 35.8 34.8
Capex 180 110 361 317 776
No. of subscriptions - Change in quarter/Total (in thousands): 102 75 3.487 3.593 3.443
ARPU - monthly (NOK) 82 84 80 76 77
Exchange rate (RSD) 0.0762 0.0731 0.0742
Exchange rate (EUR) 9.3758 8.8227 8.9530