Telenor Serbia
Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).
Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.
The international presence of Telenor gives me the opportunity to travel, meet new people and experience their working culture.
Telenor Serbia at a glance
Key facts
- The largest mobile operator in Serbia (revenue/ marketshare)
- 3.214 million mobile subscriptions (Q1 2013)
- 1,136 employees (Q1 2013)
- Total revenues of NOK 2,911 million (2011)
- Monthly Mobile ARPU: NOK 63 (Q1 2013)
- The headquarters are located in Belgrade
- CEO: Ove Fredheim
Socio-economic impact of mobile financial services
A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.
Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.
Historical background
Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.
Analytical information
For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.
Company Website
Key Figures for Telenor Serbia
| (NOK in millions) | 4th quarter | Year | ||
|---|---|---|---|---|
| 2012 | 2011 | 2012 | 2011 | |
| Revenues | ||||
| Subscription and traffic | 467 | 507 | 1 879 | 2 022 |
| Interconnect revenues | 148 | 156 | 580 | 601 |
| Other mobile revenues | 28 | 29 | 121 | 144 |
| Non-mobile revenues | 43 | 44 | 155 | 143 |
| Total revenues | 686 | 736 | 2 735 | 2 911 |
| EBITDA before other items | 274 | 283 | 1 080 | 1 214 |
| Operating profit | 160 | 115 | 733 | 623 |
| EBITDA before other items/Total revenues (%) | 39,9 | 38,4 | 39,5 | 41,7 |
| Capex | 68 | 93 | 221 | 391 |
| No. of subscriptions - Change in quarter/Total (in thousands): | (40) | (1) | 3 207 | 3 137 |
| ARPU - monthly (NOK) | 64 | 71 | 65 | 71 |
| Exchange rate | 0,0661 | 0,0764 | ||