Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.339 million mobile subscriptions (Q4 2016  – including Telenor Montenegro)
  • 1133 employees (Q4 2016  – including Telenor Montenegro)
  • Total revenues of NOK 3.894 million (2016 – including Telenor Montenegro)
  • Monthly Mobile ARPU: NOK 75 (Q4 2016  – including Telenor Montenegro)
  • The headquarters are located in Belgrade
  • CEO: Ingeborg Øfsthus

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

(NOK in millions) Fourth quarter Year
2016 2015 2016 2015
Revenues
Subscription and traffic 595 611 2.486 2.467
Interconnect revenues 174 215 752 790
Other mobile revenues 17 20 105 100
Non-mobile revenues 153 136 551 458
Total revenues 940 982 3.894 3.815
EBITDA before other items 285 314 1.314 1.329
Operating profit 142 197 786 902
EBITDA before other items/Total revenues (%) 30.3 32.0 33.7 34.8
Capex 151 459 512 776
No. of subscriptions - Change in quarter/Total (in thousands): (148) (150) 3.339 3.443
ARPU - monthly (NOK) 75 79 79 77
Exchange rate (RSD) 0.0755 0.0742
Exchange rate (EUR) 9.2889 8.9530