Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

The international presence of Telenor gives me the opportunity to travel, meet new people and experience their working culture.

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Telenor Serbia at a glance

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.171 million mobile subscriptions (Q4 2013)
  • 861 employees (Q4 2013)
  • Total revenues of NOK 2,911 million (2011)
  • Monthly Mobile ARPU: NOK 72 (Q4 2013)
  • The headquarters are located in Belgrade
  • CEO: Ove Fredheim

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

(NOK in millions) 4th quarter Year
2013 2012 2013 2012
Revenues
Subscription and traffic 519 467 2 021 1 879
Interconnect revenues 170 148 634 580
Other mobile revenues 22 28 95 121
Non-mobile revenues 56 43 190 155
Total revenues 768 686 2 940 2 735
EBITDA before other items 268 274 1 141 1 080
Operating profit 182 160 835 733
EBITDA before other items/Total revenues (%) 34.9 39.9 38.8 39.5
Capex 59 68 200 221
No. of subscriptions - Change in quarter/Total (in thousands): (67) (40) 3 171 3 207
ARPU - monthly (NOK) 72 64 69 65
Exchange rate 0.0690 0.0661