Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.518 million mobile subscriptions (Q2 2015  – including Telenor Montenegro)
  • 1240 employees (Q2 2015  – including Telenor Montenegro)
  • Total revenues of NOK 3.450 million (2014 – including Telenor Montenegro)
  • Monthly Mobile ARPU: NOK 75 (Q2 2015  – including Telenor Montenegro)
  • The headquarters are located in Belgrade
  • CEO: Ove Fredheim

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

(NOK in millions) 2nd quarter 1st half year Year
2015 2014 2015 2014 2014
(NOK in millions)
Revenues
Subscription and traffic 599 592 1.171 1.161 2.389
Interconnect revenues 190 166 358 328 699
Other mobile revenues 24 27 45 48 114
Non-mobile revenues 105 51 198 111 248
Total revenues 918 838 1.772 1.648 3.450
EBITDA before other items 325 331 611 629 1.293
Operating profit 227 239 411 441 913
EBITDA before other items/Total revenues (%) 35.4 39.5 34.5 38.2 37.5
Capex 102 77 207 137 322
No. of subscriptions - Change in quarter/Total (in thousands): (12) 37 3.518 3.504 3.585
ARPU - monthly (NOK) 75 73 72 71 73
Exchange rate (RSD) 0.0716 0.0717 0.0712
Exchange rate (EUR) 8.6523 8.2792 8.3534