Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.241 million mobile subscriptions (Q2 2017  – including Telenor Montenegro)
  • 922 employees (Q2 2017  – including Telenor Montenegro)
  • Total revenues of NOK 3.894 million (2016 – including Telenor Montenegro)
  • Monthly Mobile ARPU: NOK 80 (Q2 2017  – including Telenor Montenegro)
  • The headquarters are located in Belgrade
  • CEO: Ingeborg Øfsthus

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

(NOK in millions) Second quarter First half year Year
2017 2016 2017 2016 2016
Restated Restated Restated
Revenues
Subscription and traffic 626 621 1.193 1.228 2.486
Interconnect revenues 157 191 299 395 752
Other mobile revenues 22 28 39 42 106
Non-mobile revenues 150 122 278 236 491
Total revenues 955 961 1.809 1.901 3.835
Operating expenditures 244 248 493 517 1.039
EBITDA before other items 364 360 664 677 1.395
Operating profit 223 236 396 430 883
EBITDA before other items/Total revenues (%) 38.1 37.5 36.7 35.6 36.4
Capex 84 95 152 166 490
No. of subscriptions - Change in quarter/Total (in thousands): (10) 2 3.241 3.385 3.339
ARPU - monthly (NOK) 80 80 76 80 79
Exchange rate (RSD) 0.0744 0.0767 0.0755
Exchange rate (EUR) 9.1738 9.4226 9.2889