Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.385 million mobile subscriptions (Q2 2016  – including Telenor Montenegro)
  • 1242 employees (Q2 2016  – including Telenor Montenegro)
  • Total revenues of NOK 3.450 million (2014 – including Telenor Montenegro)
  • Monthly Mobile ARPU: NOK 80 (Q2 2016  – including Telenor Montenegro)
  • The headquarters are located in Belgrade
  • CEO: 

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

(NOK in millions) 2nd quarter First half year Year
2016 2015 2016 2015 2015
Revenues
Subscription and traffic 620 599 1.228 1.171 2.467
Interconnect revenues 191 190 395 358 790
Other mobile revenues 27 24 42 45 100
Non-mobile revenues 136 105 264 198 458
Total revenues 976 918 1.928 1.772 3.815
EBITDA before other items 342 325 638 611 1.329
Operating profit 214 227 383 411 902
EBITDA before other items/Total revenues (%) 35.1 35.4 33.1 34.5 34.8
Capex 98 102 180 207 776
No. of subscriptions - Change in quarter/Total (in thousands): 2 (12) 3.385 3.518 3.443
ARPU - monthly (NOK) 80 75 80 72 77
Exchange rate (RSD) 0.0767 0.0716 0.0742
Exchange rate (EUR) 9.4226 8.6523 8.9530