Telenor Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s largest mobile operator (revenue/ marketshare).

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis.

Key facts

  • The largest mobile operator in Serbia (revenue/ marketshare)
  • 3.443 million mobile subscriptions (Q4 2015  – including Telenor Montenegro)
  • 1220 employees (Q4 2015  – including Telenor Montenegro)
  • Total revenues of NOK 3.450 million (2014 – including Telenor Montenegro)
  • Monthly Mobile ARPU: NOK 79 (Q4 2015  – including Telenor Montenegro)
  • The headquarters are located in Belgrade
  • CEO: Ove Fredheim

Socio-economic impact of mobile financial services

A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Historical background

Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia’s first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Analytical information

For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia.

Company Website

Visit Telenor Serbia’s website

Key Figures for Telenor Serbia

(NOK in millions) 3rd quarter First three quarters Year
2015 2014 2015 2014 2014
(NOK in millions)
Revenues
Subscription and traffic 684 635 1.855 1.796 2.389
Interconnect revenues 217 177 575 505 699
Other mobile revenues 35 48 80 96 114
Non-mobile revenues 125 59 323 169 248
Total revenues 1.061 918 2.833 2.566 3.450
EBITDA before other items 404 377 1.015 1.006 1.293
Operating profit 293 286 705 727 913
EBITDA before other items/Total revenues (%) 38.1 41.1 35.8 39.2 37.5
Capex 110 65 317 202 322
No. of subscriptions - Change in quarter/Total (in thousands): 75 152 3.593 3.656 3.585
ARPU - monthly (NOK) 84 75 76 73 73
Exchange rate (RSD) 0.0731 0.0713 0.0712
Exchange rate (EUR) 8.8227 8.2779 8.3534